Punjab da Pop!
Publication design
Pop-up illustrative book, depicting the exciting Punjabi culture!
May – June 2022
Adding excitement and culture into coffee table books, and educating people about the richness of the Punjabi culture.
The people of the Punjabi culture- Punjabi’s, have unmatchable amounts of energy and compassion that they never hesitate to share with the rest of the world.
Every time you meet a Punjabi, you are enveloped in a cheerful, loud, and colourful environment; this pop-up book provides you with that experience, anytime and anywhere in the world!
The mere excitement one feels while reading through a pop-up book is the reason why I chose to portray the Punjabi culture through this method of publication.
Ideation and execution
First, I researched about the different aspects of the Punjabi culture.
Upon deciding on the concept of a pop-up book, I learned pop-up mechanisms from scratch.
Target audience
Upper middle class/ upper class people. Mainly Punjabi people would be attracted to this book since Punjabi’s take a lot of pride in their culture. People from other ethnicities would also be very interested in the pop-up aspect, and hence learn more about the Punjabi culture. This book attracts children.
Learnings
The most challenging aspect of this project was learning the pop-up folds and practising each spread in rough. Understanding measurments and angles was crucial for the functioning of pop-ups. I learned to understand the thickness of paper for different functions of pop-ups.
